The Carbon Label is a brand developed by the Ecologica Institute which aims to certify the sustainable production process of products derived from local communities. The initiative contributes to the implementation of socio-economic alternatives and income generation for communities in order to value the native biome and spread the importance of conserving natural resources for future generations, ensuring a new model of development, non- predatory and sustainable.
The Carbon Label discloses the Social Carbon context, adding economic and environmental values of products from communities. To obtain the label, the community must adapt their products in ways that are sustainable and have a proper standardization and preserve the environment, contributing to the climate and reducing greenhouse gas emissions.
In 2008, the Ecologica Institute has partnered with the company Ateliê Brasil from São Paulo with the goal of seeking alternative markets for products derived from the communities in Tocantins. Through the partnership, these products began to acquire the form of corporate gifts and began to be known and disseminated throughout Brazil and abroad. In September 2008, the Ateliê Brasil, coordinated by artist Eli Tosta, held the launch of the Social Carbon line in MUBE Museum, in São Paulo.
Some of the products covered by the Ecologica Institute through the Social Carbon Methodology: handicraft of Cerrado seeds in Taquaruçu community in Palmas; the Candy House, with jams, jellies and liqueurs production from native fruit of the Cerrado, in Provi settlement in Pium; the Honey House, with honey production in the Barranco do Mundo settlement in Pium.
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- Income generation for the community.
- Cerrado appreciation.
- Natural resources conservation.
- Implementation of social and economic alternatives.
- Sustainable development.
- Aggregation of economic and environmental value to products.
- Crafts made from Cerrado seeds.
- Candy House.
- Honey House.